Tropic Press: J.C. Bruce

Tropic Press: J.C. Bruce

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What's in a name? Broward County toyed with a brand makeover -- and then it didn't, which is a bummer

News and Views for discerning Floridians and their fellow Americans

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J.C. Bruce
Nov 20, 2025
∙ Paid

Visit exciting Broward County!

Now there’s a slogan no marketing guru in their right mind ever pitched, and, most likely, never will.

If you’re trying to sell your community to the world—for business development, for tourism, whatever—your message has to snap. And it has to instantly communicate a sense of place.

Broward, to most people, means nothing. Oka…

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